Qualcomm Bags Xiam

Qualcomm, the developer and innovator of advanced wireless technologies and data solutions, has acquired Xiam Technologies, an Ireland-based pioneer of wireless content targeting solutions, for around $32 million (£16 million). Xiam’s My Personal Offers System (MPOS) provides targeting and personalisation technology that accelerates discovery and individualises the user experience by presenting relevant content offers and advertisements to consumers. 
Xiam’s MPOS technology enables mobile operators and brands to make personalised recommendations to individual consumers that are tailored to their unique tastes and preferences, using advanced profiling techniques. Consumers can receive personalised offers of new and relevant content over wireless and web channels, both before and after purchase. MPOS also leverages demographic, contextual and behavioural profiling to enable true one-to-one mobile advertising. Coupled with the global reach of Qualcomm’s ecosystem, MPOS will provide a powerful way for operators and brands to quickly and easily target their customers with relevant content offers and advertisements, Qualcomm says.
Qualcomm plans to continue to offer MPOS as a standalone product through Xiam as a wholly-owned subsidiary, as well as offering the targeting technology as part of its core solutions and products to present operators and brands with powerful subscriber intelligence and personalization tools that help spur wireless data growth. 
“Qualcomm’s acquisition of Xiam provides us with advanced content discovery and recommendation technology that strengthens Qualcomm’s services portfolio,” says Andrew Gilbert, Executive Vice President of Qualcomm and President of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm Europe. “With this acquisition, we are excited to further demonstrate our ongoing commitment to operators, brands and consumers worldwide.”
Xiam CEO Colm Healy adds:
“Qualcomm and Xiam are both committed to helping operators and brands reach their customers more effectively by providing them with the technology to make informed and relevant content recommendations. Qualcomm’s suite of solutions and products are designed to help operators and brands deliver a wide range of content quickly and efficiently, and the addition of MPOS will only make that process more intuitive as consumers receive highly personalized offers attuned to their unique interests.”