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March 12, 2008

Polling Task for Relay Station

Voice and text messaging broadcaster Relay Station has revealed that its voice message broadcasting service has been selected by the Green Party of Canada to poll voters and establish how they intend to vote in the 17 March by-elections taking place in British Columbia, Ontario and Saskatchewan.
The voice broadcast began yesterday; a recorded message is being sent to the mobile or landline numbers of 87,000 registered voters. The message asks how they will vote and invites a reply by touching a specific number on their phone's keypad representing each of the main parties. Relay Station will provide the Green Party with an analysis of voter intentions shortly after the broadcast. A further voice broadcast was also made yesterday, inviting 30,000 voters to a Green Party yesterday evening in Ottawa.
Relay Station says The Green Party of Canada chose its voice broadcasting service as a faster, less intrusive and less costly method of establishing voter trends than telephone calling, knocking on doors, or catching voters in the high street.
“We live in a mobile world, and the Green Party firmly believes that traditional methods of polling have had their day,” says Green Party Executive Director, Jim Campbell. “Relay Station's voice broadcasting service is a compelling solution to help us establish voter intentions in the simplest, shortest and most effective way."

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