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March 26, 2008

MSN Mobile Looks to the Stars

MSN Mobile has announced the launch of a Horoscope channel. Created in partnership with Astro Interactive, the channel will feature daily, weekly and monthly horoscopes as well as interactive Tarot Reading, I-Ching and Angel Cards. A special love section incorporating Love and Romance horoscopes has also been included.
Astro Interactive has been providing Horoscope web content to MSN for the last 18 years.  The content is presented by the astrologer, Russell Grant.
“With our existing relationship with MSN, it was a natural progression for us to work with the team to develop a new, unique and mobile Horoscope offer as both companies seek to push the boundaries of innovation in both PC and mobile Internet,” says  Kevin Parker, International Sales Director at Astro Interactive.
Hugh Griffiths, from Director of Mobile, Microsoft Online Services Group adds:
“Just as we seek to bring our web viewers the most entertaining and informative content online, so we plan to become a leader in mobile content. We will evolve the most popular features of our core site - such as Russell Grant's Horoscopes - and expand these into MSN Mobile with new, interactive and engaging features like the Tarot Reading."
You can find MSN on your mobile at: msn.co.uk

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