itsmy.com Launches in Italy

Mobile social network itsmy.com has announced its launch in Italy, after a two-month beta test. According to Gofresh, the company behind itsmy.com, the test period revealed that Italian mobile community users surf more and for longer than the rest of Europe. A unique mobile session in Italy is almost 18% longer than the EU-wide average for itsmy.com users.
More than 1 million registered itsmy.com users worldwide can now choose between English, German, Italian and Spanish versions of their mobile community. The next localisation of itsmy.com will be a Japanese version.
Gofresh says the interest in mobile networking, from Bolzano to Palermo, shows a clear emphasis on private and public communication. Browsing profiles and finding friends ranks second, followed by self-expression with personal homepage creation. The European average shows an equal distribution of these three fields of service. 
Gofresh, says it aims to become the market leader in off-portal mobile communities in Italy in 2008.
“Our proprietary mobile content and communication platform enables us to easily localise and customize itsmy.com, but much more important for us is to reach the Italian people with their favourite topics and interests,” says Gofresh CTO, Jukka Saarelainen.
You can access itsmy.com by pointing your phone’s browser at: http://mobile.itsmy.com