Glu Inks Madagascar Game Deal

Mobile games publisher Glu Mobile has signed a deal with DreamWorks Animation to develop and publish the mobile game for the 2008 movie release of ‘Madagascar: Escape 2 Africa’, the sequel to the studio’s 2005 hit animated movie, ‘Madagascar’. Glu will develop and publish a mobile game that will launch worldwide in conjunction with the film’s US premier on 7 November, 2008.
“Madagascar was an enormous success and created a broad fan base around the world,” says Jill Braff, Senior Vice President of Global Publishing at Glu Mobile. “We’re very pleased to announce this license with DreamWorks Animation to bring the Madagascar brand and its well-loved characters to mobile subscribers worldwide. Our production team is working closely with the DreamWorks team to create a vibrant and entertaining game that contains elements of the movie but has a storyline and game mission unique to itself.”
The film will be distributed by Paramount Pictures. Glu’s global launch of the mobile game and content will be available to consumers in October 2008.