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« Samsung Commits to Nuance | Main | Sponge Makes Fast Growth Chart »

March 25, 2008

Free Games for Me and You

Mobile entertainment company MoConDi has announced a partnership with Greystripe to make over 800 free mobile games available to members of the MoConDi-run ‘MeYou’ Community.
The deal means that MeYou users can browse through the Greystripe catalogue and download desired games, recommend them to other users, or share them web-to-mobile or mobile-to-mobile with one click for free. Friends receive mobile message recommendations that contain a message from users, a download link for the content and a link to install the MeYou application.
“Mobile social networks are an ideal place for users to discover and share ad-supported mobile games and we are thrilled to provide MoConDi’s users with our catalogue.” Says Alvaro Bravo, VP of Business Development at Greystripe. “By implementing our AdWRAP Catalog Platform, they are joining a worldwide movement of shifting from for-pay mobile content to one that is entirely ad-supported.”
Greystripe notes that ad-supported content has been shown to increase user stickiness, while providing a new, scalable revenue source. MoConDi will now be able to offer its MeYou users the largest collection of mobile games from top tier publishers such as Vivendi Games Mobile, Hands-On Mobile, Skyzone, Punch Entertainment, and Digital Chocolate. Greystripe’s games, in turn, will benefit from the viral distribution of mobile content through the users of the MeYou social network. The partnership allows Greystripe to extend its products and services into an on-device portal, exposing free games to more consumers than traditional off-deck markets.
“We are thrilled to enter into a partnership with Greystripe,” says MoConDi CEO, JT Klepp. “They are pioneering ad-supported mobile games and provide the best quality and quantity of entertainment for our audience. The initial response from our community is overwhelmingly positive.”

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