Hear leading brands talking about their experiences in the mobile channel
Mobile Marketing experts will outline the latest developments in their area of expertise, from Augmented Reality to Mobile Advertising, from Location-based Services to NFC
“Great event – top speakers, presentations and organisation, really enjoyed it” Johanna Reder – Corporate Marketing Manager, Lumata
Over 1,000 delegates attended last year’s event, hearing from brands as diverse as Betfair, Google, Chiltern Railways, Belron and Manchester City FC
Welcome to Mobile Marketing Live
The Mobile Marketing Live Conference Programme brings together leading brands who have successfully deployed mobile in their business, and expert practitioners who have their finger on the pulse of the latest developments in their area of expertise.
Brands who spoke at last year’s event ranged from online specialists such as Google and Zappos, to companies rooted in the physical world, such as British Gas, Debenhams and Chiltern Railways, for whom mobile is becoming an increasingly important part of their day-to-day activities.
We’re already in the process of recruiting an equally heavyweight line up of brands to speak at this year’s event. Our expert practitioner speakers, meanwhile, will cover off the latest trends and issues affecting every aspect of mobile marketing, from mobile advertising, apps and mobile sites, to Augmented Reality, location-based services, mCommerce and mobile CRM.
Wherever you are with your mobile deployment, however much you have already done, it should be clear by now that mobile is a journey, not a destination. The landscape changes so quickly that, no matter how many boxes you have ticked, new ones are emerging all the time.
Mobile Marketing Live will help you make sense of this complex space, giving you a greater understanding of how mobile can help you achieve your business objectives, and a better feel for which companies out there are best placed to help you.
Mobile Marketing TV
Get your ticket early for our best prices
Book Before 30/05/2013£295If purchased before 30th May 2013
Book Before 31/08/2013£395
If purchased between 30/05/2013 – 31/08/2013
From 01/09/2013£ 495
If purchased after 31/08/2013
Sponsors & Partners
2012 Sponsors & Partners
The show was great, we made some great contacts within the industry and companies in the same space that will hopefully lead the way for plenty of collaboration opportunities. We all thought that this was a great branding opportunity for Easy2.Global Business DevelopmentEasy2 Technologies
Great event – top speakers, presentations and organisation, really enjoyed it.Corporate Marketing ManagerLumata
We found the conference very valuable. In total, we added 15 or 16 names to our database – all of these were relevant and probably 4 or 5 with immediate potential as clients / partners.CEOScramboo
Fantastic event well done!Events Manager, EMEAInmobi
Dot Media Ltd is a publishing and events company. The company produces over 40 events in the Mobile, Digital and Social Media sectors. These events include Mobile Marketing Live, the Mobile Retail Summit, the Mobile Gambling Summit, the Effective Mobile Marketing Awards and the Masterclassing series of events.
Dot Media also publishes Mobile Marketing magazine, which has been online at www.mobilemarketingmagazine.com since November 2005. The website attracts 35,000 visitors every month from global brands and agencies. Mobile Marketing also appears as a quarterly magazine which is available in print, digitally online, and as an iPad app.
The Mobile Marketing website at www.mobilemarketingmagazine.com launched on 1 November 2005 and attracts 35,000 visitors per month. The site is primarily driven by news, but also features analysis, interviews and opinion pieces. It is updated around 12 – 15 times every business day.
Mobile Marketing Magazine
Our quarterly magazine supplements the website with more in-depth analysis of the hot topics and trends in mobile marketing. In each issue, we take a deep dive into three or four major themes, such as Mobile Advertising, Location-based Services, Mobile Payments and Augmented Reality, and examine the current state of the market and where it’s heading. This is supplemented by insightful opinion pieces by our regular columnists, including Helen Keegan and Russell Buckley. The magazine is also available online as a digital edition, and as an iPad app.
Mobile Marketing Live
We launched Mobile Marketing Live in 2012. The event included an exhibition and conference, bringing together leading brands to talk about their experiences in the mobile channel, and leading practitioners to update delegates on the latest developments in their area of expertise. The event was extremely well received, and will run again in October 2013.
The Mobile Retail Summit
Like Mobile Marketing Live, the Mobile Retail Summit launched in 2011, bringing retailers and mobile marketing experts together for a day of insight, education and inspiration. Feedback to the event was excellent.
The Mobile Gambling Summit
The Mobile Gambling Summit is a new event for 2013. There has been a huge increase in social gaming and gambling on mobile devices in recent years, and this new event reflects that trend. Following a similar structure to the Mobile Retail Summit, the event will bring together gambling company executives and mobile experts to explore how mobile can be used to increase loyalty and generate new revenue streams.
We run the Masterclassing series of events in partnership with Camerjam. The format for these events is unique, akin to a speed dating service for businesses. Each half-day event focuses on a particular sector, such as Retail or Financial Services. Delegates attend for free to hear short, 10-minute presentations from six mobile experts. After the presentation, each expert spends 15 minutes on each table, discussing the mobile landscape and answering questions from the delegates on that table, before moving on to the next table, and so on. By the end of the morning or afternoon session, every delegate has had the opportunity to quiz every speaker in more detail about their needs and their own mobile journey.
Effective Mobile Marketing Awards
We launched the Effective Mobile Marketing Awards in 2010. This year’s Awards program attracted over 200 entries from leading global brands, including Barclays, Easyjet, Mazda, Starbucks, British Gas and John Lewis. The Call for Entries for the 2013 Awards will be issued in the Spring.
We run sponsored webinars on our Go To Webinar platform for any company that wants to champion an area of mobile marketing activity. We promote the webinar through our various properties, driving registrations. If desired, we can also moderate the webinar on the client’s behalf. In addition, we also run the Making Sense of Mobile webinar series. These are co-sponsored webinars, focusing on one aspect of mobile marketing, in which four companies each speak for 10 minutes, before taking part in a panel debate, moderated by Mobile Marketing Editor, David Murphy.
In 2013, the Making Sense of Mobile series will be looking at:
Mobile Apps – 13 February
Mobile CRM – 10 April
Mobile Advertising – 12 June
Gamification – 18 September
mCommerce – 6 November
In the last two years alone, we have staged more than 50 events, from conferences and exhibitions to private dinners. If you need help in organising an event to get your message across, our events team will be happy to help. Just email firstname.lastname@example.org or call her on 020 7183 5285.
Whitepapers are a great way to show thought leadership and champion an area of activity. Our team can help you research and write your whitepaper, then when it’s done, promote it via eBlasts, advertising, webinars and events, to suit your needs and your budget. Just email email@example.com or call 020 7183 2920.