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Guest Column

Keeping it Legal
Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile apps
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Interviews

Custom Made Easy
David Murphy talks app development with Marci Weisler, COO of EachScape
Creative Thinking
David Murphy talks to Theorem's Marcus Harding about the often-overlooked subject of mobile advertising creative
Virtual Numbers Game
David Murphy talks to Jeremy George, COO of ForgetMeNot Africa
Recommended Reading
David Murphy talks to Merav Bahatt, head of marketing at Flash Networks, about the company’s new monetization solution
Tuned In
David Murphy talks to Jim Somers, chief marketing & strategy officer at Antenna Software
Going Global
David Murphy talks to Adfonic CEO Victor Malachard about the company’s territorial expansion, and the growth of rich media mobile advertising
Deal Maker
David Murphy talks to Mihir Shah, VP and general manager of mobile at Groupon
Crisis, What Crisis?
David Murphy talks to RIM's VP, regional marketing EMEA, Rory O’ Neill, about the firm's annus horribilis, and finds him in bullish mood
MWC Goes 4G
Stuart Orr, head of European Communications at Accenture, talks to David Murphy about the probable key themes at this week's Mobile World Congress
Don’t Let Me Be Misunderstood
Mippin CEO Nick Barnett puts David Murphy right about some widely held misconceptions about what the company is and does
Tracking the Truth
David Murphy talks to David Fieldhouse, CMO at Mobile Future Group, about the company’s affiliate mobile network, and proprietary app download tracking technology
Cash Points
paythru managing director Keith Brown explains to David Murphy why there’s more to mobile payments than NFC
Mobile made Simple
David Murphy hears from Silvio Porcellana, CEO of mob.is.it, about his plan to deliver a solution that enables agency partners to quickly and easily create mobile sites, for any brand, that are optimised for any mobile device
The Shopping Channel
David Murphy talks to Gary Schwartz, CEO of Impact Mobile, and author of The Impulse Economy: Understanding Mobile Shoppers & How They Buy, which addresses the industry’s battle for the mobile wallet, screen and attention of the new consumer.
Mapping the Future
Fresh from its acquisition by Intel, David Murphy talks to Telmap chief marketing officer, Motti Kushnir
 

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