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Moment of Truth
All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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Zlatan Ibrahimović - the App

The biography of footballer Zlatan Ibrahimović has been released as an interactive iOS app. Digital publishing platform Mag+ used layered architecture and rich media to augment the content found in the print edition of I Am Zlatan Ibrahimović: My Story. Images and video are integrated into text on the iPad version, with an interactive timeline enabling users to navigate the biography chronologically, or geographically, via a map.

“This app shows just how much more interesting and immersive reading becomes with touchscreen Tablets”, says Mag+ CEO Staffan Ekholm. “We’re only beginning to harness the full potential of digital publishing, and Mag+ is thrilled to be driving future trends.”

 
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