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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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ZestADZ and ADTELLIGENCE In Mobile Ad Partnership

Mobile ad network ZestADZ has announced a strategic partnership with ADTELLIGENCE, which offers a social media advertising platform, to expand mobile advertising services into the EU. 

ZestADZ says the agreement will strengthen its existing position in the European Market, while for ADTELLIGENCE, the move will extend its product scope with the addition of ZestADZ’s mobile advertising services to its worldwide customers.

“We are very excited about starting this cooperation with ZestADZ,” says ADTELLIGENCE CEO, Michael Altendorf. “The mobile market is developing rapidly, and our advertising customers more and more request mobile campaigns in addition to the ADTELLIGENCE solutions suite. The partnership with ZestADZ gives us the opportunity to meet this customer demand today.”

 
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