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Guest Column

Brave New World
Robert Marcus looks at the potential of Mobile Presence to revolutionise the way brands communicate with customers and prospects
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WIN Wins Video Brief

WIN plc has announced the launch a full-service video streaming platform with T-Mobile Germany.  The service will make a broad range of streamed video content available to T-Mobile Germanys 38 million subscribers. WIN says it will provide subscribers with a significantly improved mobile video experience, with a wide range of quality content. New services include a Bundesliga football video portal covering all games in the German top divisions.
WIN has worked with T-Mobile Germany for four years through its subsidiary Quattrocomm AG, providing WAP shopfronts and a variety of video services. WIN says this latest deal further strengthens the commpanys international reach and and enhances its position with Europe s leading, Tier 1 operators."Ever more advanced handsets, and greater bandwidth at a lower cost, are driving mobile data usage across Europe," says WIN CEO, Graham Rivers. "Consumers are beginning to demand a wider variety of content, which they expect to be available at the click of a button and delivered in seconds. WINs video streaming platform is set to positively transform T-Mobiles subscribers mobile video experience and therefore drive data revenues."

 
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