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Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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College Hockey Association Gets Mobile Website

The Western Collegiate Hockey Association (WCHA) has launched a mobile-optimized website.

The site features more mobile-friendly navigation and visuals, along with all the content of the website - including individual player statistics, news and game reports.

“We couldn’t be more pleased to announce this all-new WCHA mobile website to our followers across the country and around the world,” says commissioner Sara Martin. “The WCHA has presented a significant number of improvements to its site over the past few seasons and now, with this newest mobile developmentm the men’s and women’s leagues will be at the forefront of providing quick access to all the latest scores, stories, and statistics, with an easier-to-use, more appealing platform.”

 

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