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Guest Column

Moment of Truth
All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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Vouchercloud Celebrates Second Birthday

Vouchercloud is celebrating two years since the launch of its app in February 2010. In that time, Vouchercloud has been downloaded 2.3m times, and helped consumers save over £40m.

That's not all they're celebrating, as brands including Crew Clothing Co, Harvester, and Toby Carvery have signed up for exclusive offers on vouchercloud.

“Brands that were initially reticent to come on board now see mobile vouchering as an essential part of their marketing mix," says Greg Le Tocq, MD, vouchercloud. "Consumers have wholeheartedly embraced the discount culture, and now constantly demand deals and savings. Vouchercloud delivers these savings immediately in the format of their choice – directly to their phone screens, codes online or printable vouchers.”

 
www.bulksms.co.uk