Vouchercloud Appoints Director of Christmas
Mobile discount company vouchercloud has appointed a dedicated UK ‘director of Christmas’ to oversee its festive money-off promotions.
Dougal Templeton was appointed to the permanent position to liaise with local and national retailers to deliver discounts for vouchercloud’s users.
The job was created “to deliver every possible type of festive offer online and direct to our users’ smartphones”, says Templeton.
According to the company, the peak period for online Christmas shopping last year was a week later than normal, due in part to shoppers delaying to look for last-minute bargains, and vouchercloud saw a 32 per cent increase in usage last Christmas.
The company also cites figures from the Office for National Statistics which show that online sales accounted for almost 5 per cent of all spending over December 2010, and internet shoppers spent £5.46bn in December 2010, according to IMRG Capgemini.