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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Voda Ships 50,000 iPhones on Day One

Vodafone delivered 50,000 iPhones to customers yesterday, when the phone became available on the network for the first time. Vodafone stresses that this was not first day sales, however, but a figure for the number of people who had pre-ordered the device. The phones were shipped out to customer's homes, or to storesfor collection. Vodafone says it may release figures for sales of the iPhone since it officially went on sale yesterday in a week or so. 

 
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