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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Voda Goes Bundle Crazy

Vodafone UK has launched a variety of all-inclusive bundles for new and upgrading customers on 18- and 24-month contracts. The bundles combine voice, Internet, email, music and TV services and are available now on selected handsets, including the new Sony Ericsson C902, which is exclusive to Vodafone in red. 
There are two bundles available. A 40-per-month bundle offers unlimited calls to other Vodafone phones; 600 minutes of any time, cross-network calls; unlimited cross-network texts; plus unlimited mobile Internet and email access, as well as unlimited music downloads on Vodafones exclusive music service MusicStation. MusicStation gives customers access to over 1.8 million full tracks to download. The Internet/email/music service is subject to a 500MB-per-month fair usage policy. A 45-per-month bundle offers customers the same deal, but with 900 minutes of any time, cross-network calls.
For an additional 5 per month, customers can also get these bundles with Sky Mobile TV, which offers access to more than 30 channels, including includes live sports. 

 
www.bulksms.co.uk