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Visualead Rolls Out Invisible QR Codes
Visualead, which specializes in "embedded computer vision technology" has launched its ‘Visual’ QR code. The technology applies a 70 per cent fade to a standard QR code, so that the code effectively vanishes behind any image, to avoid interfering with creative elements. Visualead recently raised $750,000 from Kaedan Capital Investment Group and private angels to launch the technology.
“Our new generation of Visual QR Codes makes QR codes much more visually engaging, interesting and effective by making them completely unobtrusive and less disruptive to the design, to the point that they disappear behind images,” said Visualead CEO and co-founder, Nevo Alva. “We think of our product as the ultimate marriage of QR code and image recognition technologies; essentially, an invisible QR code.”
The technology behind Visual QR Codes is a proprietary image processing tool developed by Visualead's imaging and algorithm team. The platform enables marketers and designers to merge a QR Code onto an image while maintaining a fully operational QR Code. Visualead technology doesn’t abuse any of the error correction cells in order to improve the aesthetics of the QR Code.
Generations one and two of the Visual QR Code are available now via the Visualead website, with the third generation due soon.
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Comments
Do you really want to
Do you really want to jeopardize millions of products with a malfunctioning QR Code?
What works using a high quality Smartphone on a screen, might not work on every phone when printed. This is what makes QR Code design a really complex process. There are so many parameters that may corrupt the reading of a QR Code including: mobiles devices, operating systems, scanning softwares, image processes, printing machines, printing inks, printing papers, lightings…
We’ve been generating Eye-catching QR Codes since 2011. What is unique about our international patent pending process is the compliance to the ISO/IEC 18004 specifications. An ISO certified QR Code is a printed QR Code that has been tested, following a specific process. A rank of compliance is given to the QR Code. Some industries, such as transportation, will ask for a specific level to be reached (A, B, C).
An ISO compliant QR Code will be readable by any mobile device.
A non-ISO compliant QR Code might be readable…
The value of a software able to create Eye-catching QR Codes resides in its ability to maximize the number of mobile users able to read those QR Codes, either printed of paper, plastic, metal or glass.
From the 25th to the 28th of February 2013, in partnership with Isra Cards and Ubifrance (the French agency for international business dev.), mobiLead will showcase its technology in Barcelona during the Mobile World Congress 2013 at the French Pavilion, Hall 5.