Virgin Offers World Cup Kebabs

Virgin Mobile is rewarding loyal England fans travelling to Germany to ewatch the football with a free post- match meal as part of a mobile initiative to encourage customer loyalty. Fans on the Virgin Mobile network staying at the England fans campsite in Achern, Germany, will be invited to text the word 'KEBAB' to the shortcode 26666 to receive a mobile voucher entitling them to a free meal, upon redemption of the voucher. Advertising around the campsite will promote the campaign and the Virgin Mobile  Kebab Emporium will stay in Germany for as long as England remain in the tournament.
Flytxt is providing the delivery and mobile marketing technology to power the campaign while ActiveMedia Technology's  mobile voucher and redemption software will be used in conjunction with its RAPOS (Redemption At Point Of Sale) terminals to print, validate and capture data from the vouchers.
We want England fans to be match-fit and ready to give our boys all the support they can muster says Virgin Mobiles Steve Rogan. The post-match kebab has become a ritual in towns up and down the country, so offering fans a taste of home while they are on foreign soil might help. Mmm.
For ActiveMedia Technology, Business Development Director Ramesh Kumar adds:
Virgin Mobile recognises that mobile incentives are a fun and cost effective way of rewarding loyal customers and a great way to raise brand profile amongst a targeted demographic. The Kebab Emporium has become a regular fixture at high profile events over the last three years, helping Virgin underpin its reputation as a youth lifestyle brand. We are hoping it will prove a good talisman for England in Germany!
Upon its return from The World Cup, the Virgin Mobile Kebab Emporium will be doing the rounds at various outdoor events and gigs across the UK throughout the summer.
The England supporters http://www.englandcamp.com/ ">campsite in South West Germany, near Baden Baden, the national teams base for the duration of the world cup, includes 5,000 camping spaces, a maxi screen to show all matches, an Oktoberfest style beer tent, coaches to take fans to the big games and entertainment from top UK DJs.