Virgin Hands Out Free Mobile Gig Tickets

Virgin Mobile is building on its relationship with mobile ticketing company ActiveMedia Technology  and mobile marketing software company Flytxt to offer its customers access to live music. The latest promotion sees Virgin Mobile offering customers free tickets, via their mobile phone, to see The Automatic live in concert.
Virgin Mobile will work with Flytxt and ActiveMedia to give away 300 tickets to the bands sell-out London gig which takes place this Sunday. To get the tickets, Virgin Mobile customers simply text the number of tickets they want to 26666. The free tickets will be allocated on a first-come, first-served basis. The lucky customers will be sent a mobile ticket for redemption at the door using ActiveMedia Technologys RAPOS (Redemption At Point Of Sale) technology.
Flytxt will provide the delivery and mobile marketing technology to power the campaign while ActiveMedia Technologys mobile ticket delivery and redemption software, working with a standard, off-the-shelf webcam, will be used to authenticate and reconcile the tickets.
The Automatic live mobile ticket giveaway follows the recent launch of Q Jump, a mobile loyalty campaign powered by ActiveMedia and Flytxt that enables Virgin Mobile customers to jump to the front of the queue using mobile ticketing technology. The portable nature of ActiveMedias mobile ticketing platform enables promoters, sponsors and bands to sell or give  away tickets, regardless of location, without requiring any investment in new technology for each venue.
The youth market loves mobile ticketing says Virgin Mobile Sponsorship & Events Manager Rosie Newey. It is convenient, hassle free and novel, and is a great way to recognise and reward loyalty. The Flytxt SMS solution, working together with ActiveMedias RAPOS technology, holds the same appeal for us as it does for our customers. Its ease of use, convenience and reliability, and the fact that it requires no up-front investment, enables us to continue to offer our customers access to live music safe in the knowledge that the technology is in place to support us.
ActiveMedias patent-pending, barcode ticket delivery, management and redemption platform delivers secure tickets to mobile phones, and can reduce the cost of ticketing by up to 80% compared to the cost of paper-based ticketing.
In addition to offering promoters a cheap, secure ticketing solution, mobile ticketing also enables bands to build a contact database, run contests and deliver personalised marketing messages and offers to loyal fans.
Our mobile tickets are unique in that they can be read by off-the-shelf webcams, yet our software is robust enough to eliminate fraud says ActiveMedia Business Development Director Ramesh Kumar. Promoters and sponsors, like Virgin Mobile, like the combination of ease of deployment and security that ActiveMedia mobile ticketing affords. The continued use of mobile ticketing in Virgin Mobile campaigns is testimony to this.

Virgin Users Jump the Queue. Read.