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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Video Report: Footfall 123

David Halliwell dropped by the office to explain how Footfall123's self-serve mobile loyalty scheme works. Given how easy and idiot-proof he made it all sound, we thought we'd put it to the test with our very own idiot, Mobile Marketing editor David Murphy.

You watch our latest video below:

 

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