US Presidential Campaign Goes Mobile

Republican presidential candidate Mitt Romney has selected mobile ad network Jumptap to create targeted campaign ads for the Iowa Caucus and New Hampshire primaries.

“New media has impacted presidential politics in unexpected ways: from the first televised presidential debate of 1960 to 2008’s use of social media. 2012 is the year mobile will have a real impact on the voters, giving presidential candidates the chance to connect with voters on a personal level,” says Jorey Ramer, founder and VP of corporate development at Jumptap. “Never more than an arm's length away, smartphones have become the primary information and internet touchpoint for many consumers. We’re proud to be among the first to deliver advertising on mobile sites and applications in a presidential primary.”