Urban Airship and GamesAnalytics Partner for In-game Push Messaging
Messaging provider Urban Airship has partnered with analytics firm GamesAnalytics to launch a push messaging platform for iOS and Android handsets. The platform delivers targeted push messages to gamers on mobile apps that are running GamesAnalytics' engine, based on their behavioural patterns.
GamesAnalytics' predictive modelling system can provide information to game developers and publishers about which of their gamers are most likely to churn, which are most likely to pay for virtual goods and which are the most social, in order to target promotions and offers through push messaging to drive additional revenues. The Urban Airship messaging platform can target the specific messages directly to the gamer's smartphone home screens whether the game is open or not.
“Push messaging can deliver a dramatic uplift in user engagement and retention, especially when context is considered to deliver truly relevant and targeted messages,” says Christopher Dean, chief revenue officer of Urban Airship. “Our partnership with GamesAnalytics helps streamline the triggering of messages that hit the mark from the user’s perspective and positively impact the publisher’s bottom-line."