TUI picks hybris

Multichannel commerce company hybris has signed a deal with travel company TUI to support the roll-out of its reservation platform, system suite, sales and back office programme in the UK and Ireland. hybris will work with solutions integrator Portaltech Reply to implement its Multichannel Commerce Suite, which will be rolled out starting in the summer.

“The hybris platform is a key element of our ongoing Phoenix programme, which aims to significantly increase our online business, drive down the net costs of distribution for TUI and improve conversion rates,” says Chris Bayley, IT director, UK and Ireland, at TUI. “At the very core however, is our desire to create a user experience across all our channels that is simple, intuitive and effective.”