Trademob Launches Mobile Ad Campaigns for Facebook and Twitter
Trademob is launching a mobile advertising campaign for its affiliate brands via sponsored stories and promoted tweets on Facebook and Twitter. The company aims to reach a wider network for its clients, including HRS, Aupeo and Textunes.
Ravi Kamran, CEO of Trademob points to the figure of 60 per cent traffic from users visiting Facebook and Twitter using mobile devices, and states there is an opportunity to reach a wider network of mobile users with the campaign.
“We knew right from the beginning that Facebook and Twitter would play an important role in mobile advertising," says Trademob founder and CEO Ravi Kamran. "We planned the co-operation well in advance and are happy about the kick-off with Facebook as well as with Twitter.They give advertisers attractive, new possibilities to target potential customers very precisely."
Trademob aims to apply its tracking technology using social media which it believes moves across a wider network of mobile ad networks for its clients, compared with typical display marketing.