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Guest Column

Moment of Truth
All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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Times Mobile Supplement Available Online

If you didnt manage to pick up a copy of The Times yesterday, complete with 16-page Mobile Marketing supplement produced by Raconteur Media and edited by our own Ed, David Murphy, you can now access the publication online.
The supplement serves as a useful introduction to mobile marketing, covering advertising, apps, search, CRM and QR Codes, and looking at the rapid development of mobile marketing in emerging markets, where consumers who dont have access to a PC are using their mobile to get online.
You can access the supplement here.

 
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