Telefónica Digital appoints Marcio Chaer for Latin American development
Telefónica Digital has appointed Marcio Chaer as director of advertising acceleration LatAm, leading a team focused on driving mobile advertising opportunities across Latin America.
Chaer comes from a position as managing director of the region's Mobile Marketing Association.
“Latin America is one of the most in-demand regions in the world for advertising," said Shaun Gregory, director of advertising at Telefónica Digital. "Like the US and Western Europe, digital and mobile is growing fast with most brands and agencies making the transition to personalised media. Telefónica is perfectly positioned within the region, combining its market leading position in most countries, coupled with the advertising expertise from Telefónica Digital. Using this combination of market strength and advertising expertise, we’ll launch a specialist team to help activate and accelerate our plans in every country in the region.”