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Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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TECNO joins Africa's Mobilethink

TECNO Telecom is growing its presence in Africa's key emerging markets by joining Mobilethink's Interoperability Testing Partnership scheme.

The scheme certifies new devices for OTA (Over-the-Air) configuration to ensure that people can use all of the features of new handsets.

According to Mobilethink analytics reports, around 15 per cent of the mobile population of Central Africa already use TECNO services.

Mobilethink has spent the last decade working with device manufacturers including Samsung and LG to help them crack the African market.

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