On Target

Last week, Millennial Media launched its Mobile Audience Solutions (MAS) offering in the UK.

At the press launch event at London's Centre Point, Mobile Marketing editor David Murphy spoke to Paul Palmieri CEO, co-founder and president of Millennial Media about what the solution does, how it could help advertisers improve their audience targeting, and why now was the right to bring it over from the US.

You can watch the full interview below.