The Appear Exchange Opens for Business

User acquisition mobile network Taptica has released Appear Exchange, a free click-based mobile cross-promotion platform.

The program enables developers to cross-promote other apps on their unused ad space, gaining them credits to do the same on another’s space. App developers can personalize their promotional offers in order to target specific audiences through other apps.

“We recognize that the best way for app developers to grow their applications and generate revenue is if they work together,” says Sigal Bareket, CEO of Taptica. “The Appear Exchange platform offers the mobile industry a place to do just that, regardless of their marketing budget.”