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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Swedish Consumers Get A Life

Hong Kong-based Artificial Life, which provides mobile 3G technology and applications, has announced the launch of the Get ALIFE portal on Teliosonera, the Nordic and Baltic operator's network. The portal will feature the latest mobile games, including America's Next Top Model 7, V-boyfriend, V-girl and V-Penguins, as well as accompanying products like wallpapers and screensavers. Over 100 handset models are supported at launch.
Artificial Life is offering the mobile products as a premium SurfPort Provider with TeliaSonera. The portal is available in Sweden immediately. The launch plan covers all countries where SurfPort is offered, i.e. Denmark, Estonia, Finland, Lithuania, Norway and Spain.
We are truly honoured to work with the professional team of TeliaSonera and successfully launch the WAP portal within a very short time frame says Artificial Life CEO Eberhard Schoneburg.  The Get ALIFE portal is designed specifically for dynamic and young audiences, hence it perfectly fits the TeliaSonera SurfPort customer. We are thrilled to kick start the Get ALIFE portal in Sweden where there are more than 10 million mobile subscribers."

 
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