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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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SPB Preloaded on Sony Ericsson Vivaz and Vivaz pro

SPB Software has revealed that Sony Ericsson's Vivaz and Vivaz pro handsets are being sold pre-loaded with a customized SPB Mobile Shell user interface in the Asia Pacific region. As part of the strategic partnership between Sony Ericsson and SPB Software, SPB offered the unique version of SPB Mobile Shell optimized for Vivaz and Vivaz pro devices.

SPB has already worked on several successful projects in collaboration with Sony Ericsson, pre-installing SPB Mobile Shell to the Xperia X1, Xperia X2 and Sony Ericsson Aspen. The 3D UI for Vivaz and Vivaz pro represents the first time SPB has bundled its highly customizable user interface solution with Symbian OS devices.

"The new software solution will give our Vivaz and Vivaz pro users the opportunity to customise their handsets according to their needs, in order to make the devices truly their own," says Peter Ang, vice president, marketing, Asia Pacific region, for Sony Ericsson. "Users will continue to benefit from the Symbian platform, personalising their entertainment experience by accessing great third-party applications online through the Symbian developer community."

 
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