Somo Expands to US West Coast

Mobile marketing agency Somo has expanded to California (image © Paul Martin Eldridge)

Mobile marketing agency Somo has opened two new offices on the US West Coast. The company says its US expansion is designed to cope with market demands, and will allow it to better serve its clients in California and Seattle. 

The first office is in San Francisco's SoMa district, and the second is in Santa Monica, Los Angeles. 

Somo now has more than 60 mobile staff across its offices, with all US operations reporting to Thomas Schulz, international CEO and former MD for EMEA at Admob, who sold to Google last year.

Nick Hynes, Somo CEO, says:  "Usually we go East, to Japan and Korea, as we did with Overture (Yahoo! Search Marketing) and The Search Works. This time, myself and the skilled team we've built-up here at Somo are taking the mobile revolution into the US market. But we aren't finished there - Asia-Pacific is next."

Carl Uminski, COO, says: "Having built Yahoo!'s mobile search engine business in the States and worked in its most well-known tech hub, Silicon Valley, I understand the US market and what works. Although they often lead the way, that hasn't been the case with mobile, but we're now seeing growing demand for the knowledge, strategic advice and creative thinking that Somo's mobile experts can deliver."