SMS Specialist Rentnote Rebrands as Avetio

Mobile messaging aggregator Rentnote SMS has rebranded as Avetio. The company, launched in 2009, has developed a product portfolio including bespoke SMS platforms, Application Programming Interfaces (APIs), and white label solutions for the reseller market. 

“It was important for us that our brand reflected our proposition and translated well in a global market,” says Avetio director Asha Lad. “We’re proud of the success we’ve achieved, and feel Avetio represents our core values, products, and the way we operate.  We have worked hard to develop a loyal client-base and develop tailored products to meet their business requirements, as opposed to commoditised solutions.”

Avetio is now focusing on promoting its API product, which enables organisations to send and receive SMS directly from and to web applications or IT systems.