SMS Messaging Contributes 60 Per Cent to Non-voice Mobile Revenues in 2010
Messaging still dominates non-voice mobile revenues worldwide, with the global messaging market worth $179.2bn in 2010, according to a report by Portio Research.
The fifth edition of the Mobile Messaging Futures 2011-2015 report predicts that the market will pass $200bn in 2011, and break $300bn in 2014 and $334.7bn by the end of 2015.
The research also highlights the ongoing success of SMS messaging, which generated worldwide revenue of $114.6bn in 2010, accounting for more than 60 per cent of the overall market. Annual worldwide SMS traffic grew to more than 6.9 trillion by the end of 2010, and is expected to break 8 trillion by the end of this year.
However, in the face of changing dynamics of the mobile industry, the growth of SMS will slow post 2011, the research suggests.
Services gaining popularity among subscribers include mobile email and instant messaging (IM). With the upsurge in smartphone penetration, adoption of advanced networks providing high-speed internet access and discounted data plans, the consumer segment has started gaining share in the mobile email user base, according to MMF.
By the end of 2010 there were 480.6m users of mobile email services worldwide, and this consumer base will have nearly quadrupled by the end of 2015, the report predicts, while revenue from mobile email surpassed $25bn in 2010 and is projected to cross $82bn by the end of 2015.
Mobile IM revenue, meanwhile, saw a year-on-year growth of 53 per cent at the end of 2010, to $6.8bn.