Slingshot Launches Direct-to-Basket QR Code Service

UK-based mCommerce start-up Slingshot has launched its online shopping platform, which enables consumers to add products directly from marketing materials to the online shopping basket of a partnered retailer – currently including Tesco, Sainsbury's, Waitrose, Ocado, and mySupermarket.com.

Brands can add a clickable Slingshot icon or QR code to any online or offline ad, which users can click or scan to add the relevant product to a linked basket, without needing a separate Slingshot account.

Slingshot launches with PepsiCo and Danone UK as partners, both companies having trialled the service during its beta – in the case of PepsiCo, as part of its PepsiCo10 digital incubator programme, with the Doritos brand. 

“We're now working with the Slingshot team to look at further opportunity to use the service across other online marketing activity to further drive conversion to purchase,” said Pepsico digital marketing manager Hugo Amos.

Other bands trialling the service include Kellogg's, Stella Artois, Activia, John West, and Innocent Drinks – a none-too-shabby line up for the launch of a self-funded start-up.

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