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Guest Column

Moment of Truth
All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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Signing Off

It’s a bank holiday here in the UK on Monday, so we’ll be spending the day downloading apps and playing on our phones in the name of research. We’ll be back with our usual coverage of the mobile marketing scene on Tuesday.

In the meantime, if you haven’t submitted your entry or entries for the EMMAs – Effective Mobile Marketing Awards – there’s still time. The entry deadline has been extended until 24 September, and there’s no entry fee. There are more details here.

David Murphy
Editor

 
www.bulksms.co.uk