Shopitize Offering Free Mobile Coupons for FMCGs

Shopitize has launched an offer giving FMCGs companies the chance to test out mobile couponing for free. 

For a limited time during October, UK FMCGs will be able to use Shopitize's platform to turn existing paper and online printed coupons into mobile coupons – or create new mobile offers – with Shopitize covering all of the marketing and tech costs, and providing an insights report at the end of the campaign.

FMCGs taking part in the deal will, however, have to cover the cost of any redeemed coupons, up to a preset maximum – but unredeemed coupons won't cost them anything.

“Shopitize’s mobile couponing service addresses the urgent need for non-POS, cost-efficient, non-paper coupon delivery and clearance,” said Shopitize co-founder Irina Pafomova. “No other channel enables FMCGs to test market new products so quickly, measure the effectiveness of a campaign in such a short timeframe, or incentivise repeat purchases.”