Shazam for Windows Mobile

Mobile music recognition specialist Shazam Entertainment has launched TagIt!, the first in-device music recognition solution for Microsoft Windows Mobile 5.0-powered smartphones. The application enables users to tag a music track and identify it using Shazams powerful signature extraction technology. Running on the Windows Mobile 5.0 platform, the application is an innovative client version of Shazam's TagIt! software, which the company says significantly improves recognition speed and accuracy, delivering opportunities for operator up-sell, based on the music tagged.
TagIt! uses the Windows Mobile 5.0 platform to calculate the complex Shazam fingerprint on the device, from the full quality audio. This dramatically improves the ability to handle high background noise and thereby increases recognition rates, compared to sending compressed audio over the air. The reduction in the amount of information sent to Shazams server also increases the speed, of identification. 

In addition to the music recognition functionality, TagIt! Also provides an extensible framework, offering users the chance to purchase follow-on products, including ringtones, wallpapers, concert tickets and full track downloads, at the point of inspiration. This increases the transactional power of the service and delivers additional revenue streams by broadening the mobile content on offer.
Information on the tracks tagged by the user and related products can be catalogued and stored on a personalised area on the Shazam music portal, bringing together the mobile and online domains. The in-device functionality also means that users have the flexibility to tag a song immediately, or to store tags for identification later, handy if the user is out of network coverage. 
This is a significant development for Shazam fingerprinting in-device is clearly the next stage in the evolution of our pioneering technology, and for Microsoft to recognise our potential as a force in mobile music recognition is a huge accolade says Shazam CEO, Andrew Fisher. We have the expertise within the company to bring a faster, more accurate and more rewarding service to the mobile user and this is only the initial step into in-device music recognition solutions.
The TagIt! service is written in .Net, and can be white labelled and integrated into any network and carrier environment worldwide, allowing international access to Shazams database of over three million tracks. Shazam already powers music recognition services in 19 countries worldwide across 51 mobile carriers.
Since the companys UK launch in August 2002, more than 5 million people have used the Shazam service to date. The has established a global footprint and has achieved multiple deals with mobile operators and media companies in over twenty countries throughout the US, Europe and Asia.