Shazam Launches Shazam iD

Shazam, the mobile-to-web music services provider, has announced the release of Shazam iD, a mobile application which it says takes its award-winning mobile music recognition service to a new level of interactivity.
Shazam iD is a Java application that can be downloaded for free to mobile phones (though data charges apply), giving users more features and flexibility to discover and experience music. Shazam iD incorporates Shazam's native mobile music recognition technology as a primary function, but enhances the end-user experience by delivering a richer, more engaging music experience. The application prompts higher levels of repeat usage, which the company says should naturally result in increased data revenues for all network operators.
Once downloaded, the application sits on the handsets main menu and offers the user one-click initiation utilising GPRS connectivity. At the touch of a button, users can 'iD' the music they are hearing and go on to access related information, including artist biographies and  recommendations, and ultimately purchase associated products from a range of integrated vendors.
"We have long recognised that the mobile device was set to become the centre of users' music experiences, as evidenced by the 11 million Shazamers who have used our services," says Shazam CEO, Andrew Fisher. "With the rapid adoption of more sophisticated handsets, we are delivering a greatly enhanced user experience via Shazam iD, that provides vastly optimised music discovery, transaction and community features to users worldwide."Shazam iD is compatible with 22 Java-enabled handsets in the UK and there is a rapid additional handset rollout programme planned for early next year. Initially offered with a free, 3-day trial period, Shazam iD is based on a monthly subscription service of 2 per month, which gives unlimited use of the service.
Shazam says that the new service offers a faster music recognition experience, and one-touch initiation means there is no need to dial the 2580 number. On-device audio fingerprinting provides the ability to initiate recognition of the music regardless of mobile network coverage. If there is no network coverage, the sample is held on the device and then pushed via GPRS to Shazam once coverage is available. 
To download the application, text SMART to 80805 and follow the link provided by return.