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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Sccope Goes Live on T-Mobile Widget Platform

Cogenta has announced the launch of its Sccope personal shopping assistant mobile application on T-Mobiles Internet Widget platform.
Sccope checks the prices of products among leading UK leading retailers, providing consumers with unbiased information on the best deals available in real time. When the user enters a search term, Sccope returns a list of results, highlighting the lowest price. Users then have the option to click to buy directly from their phone or add to their wish list. Other features includeprice drop and stock availability alerts, as well as filtered tier one and tier two search results.
Sccope is rolling out on the T-Mobile Internet Widget platform now, while the ability to buy products through Sccope on the mobile phone will go live in February. The service is initially available on the MDA Compact V and Samsung Ultra Tocco S8300, with support for more mobiles to be announced in due course.
 
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