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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Samsung launches NFC-enabled Galaxy S3 Mini

At the end of January, Samsung is releasing an NFC-enabled version of its Galaxy S III Mini smartphone in the UK.

As well as opening up options for contactless payments, and downloads from NFC-enabled posters, the functionality can be used with Samsung's S-Beam feature, to quickly transer files between nearby devices, without needing a data connection.

“NFC technology and the digital wallet started to gain significant traction in 2012, particularly in the run up to the Olympics," said Simon Stanford, vice president, telecommunications & networks, Samsung UK and Ireland. "It’s an exciting time in the mobile market watching the next phase of its evolution take shape, so we’re happy to announce that we are bringing these new experiences to our customers through our growing number of NFC-enabled devices.”

 

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