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Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Rovio announces Angry Birds Star Wars tie-in

Rovio has joined forces with Lucasfilm for its latest game, Angry Birds Star Wars.

Rather than Rovio's previous flirtation with movie tie-ins, Angry Birds Rio, the app isn't intended to promote any particular film. Instead, it seems to be another attempt at launching a spin-off from the franchise, complete with a range of related merchandise.

Angry Birds Star Wars will be arriving on iOS, Android, and Windows Phone devices from 8 November.

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