ROK Takes On the iPod

ROK is to launch the Beta version of its ROK Media Store application. ROK Media Store is designed to turn any mobile phone with a removable memory card into a video iPod. ROK says it will become the ultimate management tool and resource for people's mobile entertainment needs.
98% of all content stored on iPods, says ROK, is uploaded personal music collections. 2% is specifically purchased from sites such as iTunes or is gifted to the user. In exactly the same way, but not limited to audio and music videos only, ROK Media Store will offer consumers the ability to upload their entire personal music and movie collections to their PC's, protected by ROK's patented DRM solution, and side-load the content to their memory cards for play on their mobile phones. In addition, ROK Media Store will offer hundreds of movies, music videos and other content for online purchase, as per iTunes, for storage and play on their mobiles.
Put simply, ROK says, ROK Media Store will be everything iTunes is for the iPod - but for the mobile phone.