Retailers Under Pressure to Invest in mCommerce in 2012, says CTS

CTS says retailers need to supplement physical and online stores with mobiles - old news to companies like DebenhamsRetailers are under increasing pressure to keep up market share by ensuring their webstores are configured to work properly on mobile devices, according to retail software and services provider CTS Retail. According to the company, a  growing number of retailers are enquiring about mCommerce as consumers continue to drive mobile forward as a critical sales channel.

“The retail marketplace is still dangerously volatile and retailers are literally having to keep on their toes and adapt their strategy as the market dictates,” says Scott Storey, MD of CTS Retail. “Seeing Peacocks and Pumpkin Patch fall into administration last month is unfortunate proof that the market is no nearer to stabilising and as a result retailers really need to be exploring ways to engage with consumers and boost sales across a range of platforms. Retailers need to understand exactly what and how they are going to invest to get the best return on investment, and strategies which boost engagement - and make it easier to consumers to spend with them - will always carry greater weighting when it comes to getting the green light to invest.”