Redbox DVD Rentals Soar with Integrated Mobile Campaign
Redbox, a US company that provides movie and video game rentals via self-service kiosks has seen huge success from its most recent mobile campaign.
The campaign, called 10 Days of Deals, saw Redbox partner with Signal, a marketing company that combines email, mobile and social into a single platform.
The campaign was based on offers sent to customers' mobile phones via SMS. For each of the 10 days, consumers could text DEALS to 727272 for a chance to receive an offer ranging from 10 cents to $1.50 off movie rentals. To drive awareness, announcements about the campaign were shared with their 3m Facebook fans and 30m email subscribers, and visitors to Redbox kiosks.
During the campaign's 10-day period, Redbox received 1.5m texts, and found 400,000 unique customers participating - over 200,000 of them were new customers.
Jeff Judge, Signal's CEO, says: "The 10 Days of Deals campaign is the most successful mobile campaign we've ever seen. It far outperformed any other campaign on our platform to date. Redbox continues to be a leader and a gold standard in the use of the mobile channel in their marketing efforts."
In a blog post, Judge says that Redbox is bucking the trend of decline in physical movie rentals through a more convenient rental model - using self service kiosks in more than 27,800 locations across the US - and through integrated mobile marketing campaigns. The company has grown 34 per cent year-on-year, and now serve 40 rentals per second, according to the Redbox.