PlayHaven appoints Rovios' Heijari as SVP of marketing

PlayHaven, a platform intended to improve lifetime value (LTV) for mobile games, has appointed Ville Heijari, previously SVP of marketing at Rovio Entertainment, as its general manager of Europe.

"2013 will be the year of international expansion for PlayHaven," said Andy Yang, CEO of PlayHaven. "With our network currently reaching over 115m monthly active users in more than 200 countries and territories, we're thrilled to bring Ville on board to help us better serve our mobile game developers worldwide." 

Heijari brings more than 10 years of experience in the mobile industry with him to the role.