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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Ozura Ties Up with Zingy

Mobile entertainment publisher and developer Ozura Mobile has announced a strategic partnership with Zingy Inc., a US-based mobile media company, for the  distribution of its mobile games.
As part of the agreement, Zingy will market and distribute Ozura's games, including Antopia, R.A.T.S. and WWD, to mobile subscribers through Ozuras distribution network, which includes 120 mobile operators serving more than 60 countries. Zingy will also sell Ozuras mobile games directly to consumers through the Zingy brand.
According to Juniper Research, the worldwide mobile games market is expected to generate cumulative revenues of $56.9billion by 2011, with 2.6 billion wireless subscribers playing games annually.
The partnership with Ozura gives us access to some fantastic titles for all of distribution outlets says Zingy Director of Games, Matt McEnerney. We are very excited about the expected impact this relationship will have to our aggregation business.

 
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