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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Orange Wednesdays Gets a Pizza the Action

Orange is capitalising on the current craze for discount vouchers by extending its Orange Wednesdays 2-for-1 cinema ticket offer to include a similar deal for meals at Pizza Express. The restaurant chain is one of several that has turned to 2-for-1 deals in a bid to drum up business in the past few months. Now Orange customers can enjoy a free pizza after their free trip to the cinema, though we assume they will share their good fortune with whoever they take along. To make the deal even better, the deal also includes free garlic bread or dough balls.
To take advantage of the offer, Orange customers should head for the offer microsite, where they can download the Pizza Express voucher and take it along to any PizzaExpress, along with their Orange Wednesdays text ticket. 

 

www.bulksms.co.uk