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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Orange Launches Oranges Wednesdays App

Orange has launched its first UK exclusive iPhone app, Orange Wednesdays. The app brings the popular Orange Wednesdays cinema experience to the iPhone and iPod touch, combining the latest film reviews and trailers with up to date info on what's on, where films are showing, information on how to get there, and the ability to redeem the 2-for-1 Orange Wednesdays cinema voucher on an Orange iPhone, when it launches in a weeks time. The Orange Wednesdays App is available to download for free from the Apple App Store.

 
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