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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Netsize Makes S. African Move

Mobile communications and commerce enabler Netsize has revealed that its Netsize mPayment, solution for global remote payments has been deployed by three mobile network operators in South Africa: Vodacom, MTN, and soon, Cell-C. The expansion follows Netsizes acquisition of the assets of Africa2you, a S. Africa-based wireless services provider.
South Africa is at the forefront of mobile, having one of the highest growth rates for mobile content services, says Stanislas Chesnais, Chairman and CEO, Netsize. With Netsize mPayment, content providers can use operator-based billing for charging pay-per-use and subscription services.
Netsize mPayment enables clients to define the alias, end user price point, billing frequency, retry scheme and expiry date. End users confirm their subscription service opt-in by sending an SMS MO message. Opt-in through WAP or PIN-code authenticated web request will be available in the fourth quarter of 2010.
In a separate move, Russias largest mobile network, MTS has also rolled out Netsize mPayment subscription services billing.
 
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